For over a century, Coop Danmark A/S has been a cornerstone of the Danish grocery market, known for its deep-rooted commitment to community and customer service. With nearly 1,000 stores, over 40,000 employees, and over two million loyalty club members, Coop has long been a household name. But even with a legacy of trust and reliability, Coop understands that the retail landscape is ever-changing, and staying ahead means continuously evolving to meet customer needs.
Challenge: Addressing evolving customer expectations
While some prefer to leisurely explore the aisles, many view grocery shopping as just another task on their to-do list. Responding to customer feedback for a quicker checkout solution, Coop recognized an opportunity with self-checkout solution to reduce queue times while optimizing staff allocation across their stores.
Solution: Implementing of self-checkout
To rapidly meet the increasing demand for a streamlined checkout experience, Coop adopt an innovative approach using SoftPOS technology to develop Coop’s self-service checkout solution. Coop cooperated with Softpay, an innovative SoftPOS solution, to launch self-checkout as an additional checkout option in their stores. Softpay allows customers to use various payment methods, including Visa, Mastercard, and the popular national card scheme, Dankort.ㅤ
"We see a strong demand for self-service solutions in the market. This solution simplifies and streamlines the shopping experience," says Ivan Sandqvist, CEO of Softpay.
The technical implementation involved deploying Zebra CC6000 enterprise-class tablets as the primary customer-facing self-checkout kiosks. These devices were integrated with Softpay's software to handle payment processing via mobile card readers, eliminating the need for dedicated hardware-based payment terminals. Nets, a key acquirer and payment processor in the Nordic region, provided transaction processing, ensuring compliance and secure handling of payment data.
Key benefits of self-checkout for retail:
- Increased Checkout Options
By empowering customers to handle the checkout process independently, Coop meets the rising demand for frictionless shopping experiences. The scalable software-based approach allows for swift deployment across multiple stores without significant infrastructure investment. - Employee Efficiency
By automating checkout, store employees can shift focus to operational tasks such as inventory management, restocking, and customer support. This reallocation of resources optimizes workforce utilization and improves in-store operational flow. - Enhanced User Experience with Softpay's Intuitive Interface
Softpay continuously optimizes its user interface to simplify the checkout process. The updated self-checkout design ensures customers can quickly and easily complete their purchases. The smooth interface reduces the chance of errors, further speeding up the shopping process.
Results
The implementation of this solution is already showing impressive results: in some stores, up to 60% of transactions are now processed through self-service checkouts, significantly reducing waiting times and allowing customers to shop at their own pace.
ㅤ
For Coop, this is not just about keeping up with trends; it’s about listening to customers and providing them with the tools they need to have a positive shopping experience. Coop’s staff have also benefited from this change. With the check-out process streamlined, employees can now dedicate more time to assisting customers in other areas of the store, offering personalized service that further enhances the overall shopping experience.
Learn more about Softpay self-checkout solution
https://softpay.io/use-cases/self-check-out/
