Europris is one of Norway's best-known discount retailers, offering a broad range of everyday goods at low prices across 289 stores.

Running their point-of-sale with POS provider Fiftytwo, Europris is always looking for ways to make selling simpler, faster, and more flexible.

The partnership with Softpay, the SoftPOS solution provider, began with a very specific seasonal challenge: selling fireworks from temporary stalls outside their stores in the run-up to New Year's Eve. What started as a simple fix for a short, high-pressure sales window has since grown into a solution Europris relies on all year round.

A seasonal challenge outside the store

No terminal where the sales happen
Fireworks are sold from temporary stalls set up outside the store, away from the fixed checkout counters. Traditional payment terminals are stationary by nature, which made it difficult to take card payments at the exact spot where customers were buying.

A short, intense sales window
Fireworks sales are concentrated into just a few busy days around New Year's Eve. Setting up dedicated hardware for such a short, seasonal peak is costly and impractical. Europris needed something quick to deploy and easy to scale up and down.

Keeping it simple for temporary setups
For pop-up stalls staffed for a short period, the ideal solution had to be lightweight and intuitive: no bulky equipment, no complicated setup, just a fast and secure way to accept payments on the spot.

A simple solution that grew into everyday use

With the Softpay tap-to-pay app running on their CipherLab handheld devices, Europris could turn the same hardware they already use into a mobile point of sale, accepting contactless card payments right at the fireworks stall.

The solution proved so effective for the seasonal use case that Europris extended it well beyond fireworks. Today they use the mPOS solution all year round for mobile sales, giving staff the freedom to complete transactions wherever the customer is rather than sending them to a fixed till.

Because Softpay integrates directly with their POS system from Fiftytwo, Europris runs payments and their cash register on one and the same device, keeping the experience simple for staff and customers alike, whether inside the store or out at a temporary stall.

“Being able to transform our existing handheld devices into a mobile point of sale has really simplified selling in the aisle and at pop-ups. Plus, having a dependable backup always on hand brings us real peace of mind," said Thomas Westlund, Head of IT and Operations, Europris

A payment solution that works even when the network doesn't

Beyond mobility, Europris values Softpay as a reliable backup. If their regular payment infrastructure or network goes down, the mPOS solution gives them a way to keep serving customers and keep transactions flowing, turning what could be lost sales into business as usual.

This resilience is exactly what Softpay's EmergencyPOS approach is built for: keeping payment volumes stable and uninterrupted, even in the event of an outage.

Summing up

Europris shows how a solution introduced for one narrow, seasonal need can quickly prove its value across the whole business. What started as a way to sell fireworks from temporary stalls is now part of Europris' everyday retail toolkit, enabling mobile sales year-round and standing ready as a reliable backup when it's needed most. It's a clear example of how flexibility and simplicity of the SoftPOS solution, delivered through the devices retailers already have, translate into a better experience for both staff and customers.