We are proud to announce that Softpay has been selected by Mastercard for the Start Path Acceptance program, joining six other innovative fintech startups from around the world.

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Launched in 2024, Mastercard’s dedicated Acceptance program is part of its award-winning Start Path initiative, designed to support growth within the payment acceptance ecosystem. Each startup was carefully selected through a competitive, global application and vetting process for its unique approach to driving digital transformation, redefining seamless payments, and revolutionizing how businesses and consumers transact.

Softpay’s innovative SoftPOS solution

Softpay developed an innovative SoftPOS solution that enables fast, contactless payments on smartphones, tablets, and enterprise devices, serving merchants of all sizes worldwide. The Softpay app simplifies transactions and eliminates the need for traditional hardware terminals, making digital payments more accessible and efficient globally.

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“I’ve always been driven by the idea of using technology to simplify everyday transactions, which led me to fintech,” says CEO Ivan Sandqvist, who co-founded Softpay with Jacob Aisen. “My vision for the future of financial technology aligns with Softpay’s mission — to simplify payment acceptance for businesses and promote a sustainable future by making contactless payments more accessible and efficient, turning any Android or iOS device into a secure payment terminal.”

Read the original announcement here: Newsroom Fintech page