SJ AB selects Extenda Retail and Softpay to streamline its payment processes

Published by

Myroslava Droniuk

myr@softpay.io

Swedish passenger train operator enables convenient onboard payments after implementing cutting-edge mobile Point of Sale (POS) solution.

Stockholm, Sweden. 11.06.24

Extenda Retail and Softpay are delighted to partner with SJ AB – Sweden’s renowned passenger rail service – to deliver an outstanding payment experience across their network.

SJ AB were looking to streamline their processes and enable flexible payment options for customers traveling onboard their trains. By implementing the next level of Extenda Retail’s Mobile POS System, train conductors will effortlessly accept payments at the seat, process kiosk sales and control fees whilst on the move. Extenda Mobile POS is integrated with Software Point Of Sale (SoftPOS) by Softpay, a leading provider of contactless payment solutions across Europe.

In addition to providing a more convenient and seamless customer experience, this partnership will enable SJ AB to meet sustainability goals by reducing e-waste and eliminating paper receipts.

“We are delighted to partner with Extenda Retail and Softpay to launch our cutting-edge mobile payment solution,” says Kristina Leopold, Vendor Manager at SJ AB. “By leveraging the capabilities of these two retail technology experts, we aim to enhance the overall passenger experience and promote sustainability in our operations.”

“SJ remains at the forefront of green train travel, continuously striving to meet the evolving needs of its customers whilst helping Sweden achieve its climate goals,” says Mohit Paul, CRO at Extenda Retail. “Together with Softpay, we are thrilled to be a part of this journey and deliver a mobile POS solution that is both convenient and sustainable.”

“Softpay has a proven track record in accepting payments within the train transportation industry, and we look forward to delivering outstanding customer experiences for thousands of SJ travelers.” comments Jacob Aisen, co-founder of Softpay.

About SJ AB

SJ AB is a Swedish state-owned company that operates passenger train services across Sweden and neighboring countries. Founded in 1856, SJ provides sustainable and efficient travel solutions. The company focuses on delivering high-quality service, punctuality, and environmental responsibility, with a strong commitment to reducing its carbon footprint through innovative and eco-friendly practices.

About Extenda Retail

With 40+ years of experience as an industry leader in retail software development, Extenda Retail’s solutions are used by hundreds of retail chains in 37+ countries worldwide and processing over 25M daily transactions. Its portfolio includes Hii Retail- a cloud native Unified Commerce Point of Sales platform, Self Service Loss Prevention- Machine Learning technology that minimizes shrinkage; and nyce.logic WMS- a Warehouse Management System that streamlines logistic operations for retailers and 3PLs.

About Softpay

Softpay.io, headquartered in Copenhagen, is a leading European paytech company revolutionizing the payment landscape with its tap-to-phone solution. By making any Android device a contactless payment terminal, Softpay enables businesses to accept payments effortlessly. Supporting both local and international card schemes Softpay provides flexible payment options for merchants and customers. With a streamlined integration process, Softpay has emerged as the preferred tap-to-phone technology provider for large customers such as Salling Group, Matas, and DSB. For more information, visit www.softpay.io.

For more information, please contact:

Carolin Jaques
Marketing Director, Extenda Retail
carolin.jaques@extendaretail.com
+46707615199

Myroslava Droniuk
Marketing Manager, Sofpay.io
myr@softpay.io


SJ selected Softpay and Extenda for mPOS